Who writes for your organisation

What writes scripts, decks and audience words outside Claude Code, and how to add your organisation's Claude API key.

Showreel Studio writes storyboards, decks and words for each audience. Who does the writing depends on where you ask for it.

In Claude Code

Each person's own Claude writes, on their own Claude plan. Nothing is charged through Showreel Studio. This is the default when you work in a Claude Code session.

Elsewhere: the local app and the web app

Outside Claude Code, the service uses, in this order:

Your organisation's Claude API key, if an owner or admin has added one. Its use is billed to your Anthropic account.
Gemini on your own Google Cloud, if the project has a cloud connection. See Connect your Google Cloud.

If neither is set, writing outside Claude Code stops with a message saying how to set one up. If the Writing card says Showreel Studio's own key, Showreel Studio has turned that on for your organisation.

Add your organisation's Claude API key

Only owners and admins can do this.

In the web app

Open Organisation and find the Writing card.
Paste the key, which starts sk-ant-.
Press Save.

The key is checked with Anthropic before it is kept. It is sealed (encrypted) on the service and never shown again; the card shows its last four characters, who added it and when. Remove takes it away.

In the terminal

showreel org writing set-key

This asks for the key without showing it, so it stays out of your shell history. See what writes now, or remove the key:

showreel org writing

showreel org writing remove-key

Choose the writer for one storyboard

showreel storyboard compose --feature "Compose" --explore --writer anthropic

--writer can be here (Claude Code), anthropic (the organisation's key) or gemini (your Google Cloud).

If saving fails

"that does not look like a Claude API key (sk-ant-…)": check you copied the whole key.
"Anthropic did not accept that key": the key is wrong, revoked or has no access.