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Help · Audiences

The audience check

What the check reads in a cut, what makes it fail or warn, and how to fix what it finds.

Every cut made for an audience is checked before it can be shared. The check reads everything the cut says and everything its screens showed, and compares it with that audience's rules. The Showreel Studio service runs the same check again when the cut is shared, so a cut that fails stays inside your organisation.

What it reads

  • Everything the cut says: the voice-over, headlines, captions, callouts, chapter cards and the title. For a deck, every slide's words.
  • Everything the screen showed on the lines the cut keeps. The recorder reads the visible text of each line as it records, skipping what the mask blurred.

What makes it fail

For every audience:

  • a word that audience must never hear;
  • a word your organisation bans for everyone;
  • a key or token, such as an API key.

For an audience outside the company, also:

  • a word that must never leave the company, such as a codename or a customer's name;
  • an email address (the mask's stand-ins on example.com are fine);
  • an internal address, such as localhost, a private IP, or a name ending in .internal, .corp or .local;
  • a folder on someone's machine, such as a path under /Users/.

What makes it warn

  • Technical words, such as "API" or "endpoint", for an audience that does not get technical detail.
  • A cut longer than the audience's length limit.

A warning does not stop the cut being shared.

Run the check

In the app

The check runs whenever you click Build for an audience on a film's Audiences panel. The panel then shows Passed its check, or Did not pass with each finding, what it is, and where: in the voice-over of a line, or on screen in a line.

In the terminal

Building for an audience checks it:

showreel build compose --for sales

Check again without building:

showreel audience check compose --for sales

Check a deck's version for an audience:

showreel audience check --deck launch --for sales

Fix what it finds

  • A word in the voice-over: reword the line for that audience (its hears box under Who sees this line), or leave the line out of its cut.
  • Something on screen: mask it (see Hide names, emails and figures) and record again, or leave the line out of that cut.
  • A line that should never be in this cut: mark its label under What it shows, or click the audience under The cuts it is in.

Then build for the audience again.

What next