Make a cut for an audience

Choose who a film is for, mark what each line shows, write words for an audience, then build and check its cut.

A cut for an audience is a version of a film made from the same recording, with only the lines that audience may see, in words written for it where you want. See What audiences are.

Before you start

• A film with a storyboard: Write a storyboard.
• Signed in to the service, so the app can show your organisation's audiences.

In the app

1. Open the film and choose the Audiences panel.
2. Click Make a cut on each audience the film is for. It changes to Made for them.
3. For each, check what it sees, how many lines it keeps and why the others are left out, and whose words it hears.
4. Under Its cut makes, choose its shapes and extras. They start from the audience's defaults.
5. Press ⌘S to save.
6. Click Write the words for the audience to have its words rewritten for it (optional). They come back into the storyboard for you to read on the Line panel.
7. If it now has words of its own, click Voice them for its own read.
8. Click Build for the audience. Its cut is built and then checked.
9. Read the result: Passed its check, or what it found and where. See The audience check.
10. Click Share for review to send the cut to the web app, or Publish for anyone when the cut may be public. See Which cuts can be public.

Mark what a line shows

1. Select the line and find Who sees this line on the Line panel.
2. Under What it shows, click each label that applies, such as roadmap or metrics.
3. Under The cuts it is in, click an audience to leave the line out of its cut by hand.
4. Open hears under an audience's name to give it its own words for this line, and a headline.

In the terminal

Write words for an audience, for you to read:

showreel audience write compose --for sales

Voice its words, when they differ from the film's:

showreel voice compose --for sales

Build the cuts for one or more audiences, each checked:

showreel build compose --for sales,socials

--for all builds every audience the film is made for.

How words are rewritten

The writer gets the lines with the audience's brief and what it may and may not see. It never adds a claim the original does not make, keeps each line to about its length (the picture is timed to it), suggests labels, and marks lines the audience should not get at all. The previous storyboard is kept as storyboard.prev.json. See Who writes your scripts.

Where a cut lands

In films/<film>/out/<audience>/, with its own shapes, subtitles, checks, contact sheet and a record of its audience check.

What next

• The audience check
• Decks for audiences